StayWell is the trusted old friend in the industry of employer health solutions, but every day corporations and startups are coming up with brilliant health apps using cutting-edge technology and fresh interfaces. I was tasked with designing a new digital product to bring StayWell into the current era of technology, and to provide a refreshing look on their well-established business goal of helping people live happier, healthier, more sustainable lives.
StayWell's message was diluted because there are so many other companies telling the same story.
StayWell has been operating from the same playbook for many, many years – far too long. It was time for a refresh.
"The pitch" often lost sight of the overall goal: helping people live happy, healthy, sustainable lives.
As a business-to-business company, StayWell's products often met the needs of its clients but didn’t keep the end user in mind.
The eHealth app market continues to grow. Now 28% of the market is occupied by pure digital market players. With this much choice available to the user, companies must compete for their attention.
Engagement with consumers must be based on trust and transparency.
Consumers view health and wellness holistically. They expect a focus on their full life experience.
89% of US marketers reported that personalization on their websites or apps resulted in an increase in revenue.
Emphasis on mental health is increasing, with more companies finding ways to address this issue digitally.
More and more companies are researching ways to use AI to improve their users' lives. As the trend continues, AI will be the dominant new technology in health and wellness.
Sally is a Designer working at a Silicon Valley tech pioneer. She uses our app to manage her personal wellness and stay connected within her community, her workplace and her health system.
A major challenge of this project was establishing the user flow and information architecture. I was asked to create an extremely robust app that would include nearly all of StayWell's current capabilities: tracking measurable user data like steps, connecting to user employers to provide health programs and rewards, providing digital health programs and information, storing user information in a health profile, creating an online community for users to engage with one another, and more.
Therefore, I spent a lot of time considering the structure of the app, the information that users may want most readily available, and the paths they may take to get there. An initial concept had the app structured in a way that made sense to our stakeholders, but through more exploration I decided that the better user experience was to group features based on context so that users could find all information about a particular topic in one place.
During the project, StayWell underwent a rebrand, so you can see that I had to adjust the color scheme and typography from the initial design (above). The product leadership team approved my ideas, however the company decided to acquire a startup that had an app with similar functionalities rather than develop this app 100% in house.
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